Find the why
Before the who

Real connections start with values, not just photos.

It’s time for connection with depth.

What we stand for

Connection built on substance, not performance

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Emotional intelligence
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Intentionality
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Boundaries & Respect
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Authenticity & Integrity

Our Mission

Beyond the superficial.
Beyond the swipe.

We’re democratising emotional intelligence to help you discover what you truly want, then connect you with people who want the same.

Because the future of connection should be thoughtful, not transactional.

How want works

From your first question to your first coffee,
want keeps connection simple and intentional.

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Discover your why

A short, conversational onboarding that maps values, goals and boundaries

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Connect with intention

A calm space for considered introductions that resonate with your 'why'

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Connect in the real world

Voice notes and prompts to build trust, with the added option of our curated London events

A community, not just an app.

Join thousands choosing connection with depth
Hear from the early members shaping want's future

It didn’t feel like a form. It felt like a mirror

It made me curious in a good way. I wanted to know the person, not just see them

I didn’t feel like I had to perform. I could just be me

Shared anonymously by early community members during testing

Community Pledge

We protect your time, safety, and intention, because genuine connection can only flourish in a space built on trust.

Consent-first

Clear boundaries; no pressure.

No ghosting

Prompts to close loops respectfully.

Respectful messaging

Zero tolerance for harassment.

Honest Profiles

Be yourself. Real connections come from truth, not performance.

Kind feedback

Disagree with respect.
Critique ideas, not people.

Inclusive space

All are welcome. Diversity of background and identity is celebrated.

From our team to you

We built want because the world doesn’t need another swipe app.
It needs a better way to connect. Thanks for being here at the start of something different.

Join the waitlist

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