Effective Date: 1st September 2025
At want, your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal information.
want ("we", "our", "us") is a connection platform designed to help people build meaningful relationships, romantic, platonic, or social, through thoughtful matching, smart tech, and curated in-person events.
Your privacy is at the heart of what we do, and we’re committed to keeping your information safe and using it to make your experience better. If anything’s unclear, just drop us a line.
We collect information to help you connect with the right people and keep want safe and fun. Here’s what we gather, why, and how we justify it under UK GDPR.
Account Information
Name, email, phone number, date of birth
To create and manage your account
Contract (to deliver our services)
Sensitive Data
Gender identity, preferences, openness to meeting certain genders, onboarding insights (e.g., values, goals)
To personalise matches and curated events
Explicit consent (GDPR Art. 9(2)(a) - your clear agreement to process sensitive data)
Profile Data
AI-generated personality profile, editable answers, photos, height, interests
To enable matching and introductions
Consent (your agreement to share)
Chat Data
Messages, voice notes, shared media
To facilitate conversations and ensure safety
Legitimate interest (to maintain a safe platform)
Payment Data
Payment information processed via Stripe
To manage subscriptions and event tickets
Contract (to process payments)
Verification Data
ID verification via Sumsub
To confirm you're real and enhance safety
Legitimate interest (to protect our community)
Analytics and Cookies
Device information, usage patterns, Meta Pixel, Google Tag
To improve experience, marketing, and app performance
Consent (via cookie settings)
Note: "GDPR Art. 9(2)(a)" means we only process sensitive data (e.g., gender identity) with your explicit permission. See UK GDPR for details.
We use smart technology to make want work better for you, helping you find connections that click. This involves profiling and some automated decision-making under GDPR Art. 22.
Our tech:
These AI processes help you find meaningful connections but do not make legally binding decisions (e.g., account suspensions). You can:
We audit our AI annually to minimise bias, ensuring fair and inclusive matching across all identities. For more details, see our FAQ.
We’ve got your back when it comes to safety, but we respect your privacy:
We share data with trusted processors to deliver our services. We never sell your data.
Stripe
Subscription payments & ticketing
Email & Payment details
Sumsub
ID verification
Name, date of birth, ID images
Supabase
Secure data storage
Account & profile data
Meta Pixel
Analytics & adverts
Device & interaction data
Google Tag Manager
Analytics & optimisation
Device & usage data
If you attend want-curated events:
Under UK GDPR, you’re in control. You can:
Email privacy@want.london or team@want.london to exercise these rights. We'll respond within 30 days. You won't be penalised for using your rights.
For concerns, email privacy@want.london or team@want.london. If unresolved, you can complain to the ICO: ico.org.uk.
1 September 2025: Added explicit consent for sensitive data, AI profiling with bias audits, chat moderation, third-party sharing table, breach notification, dual contact emails.
